ALMA MONTECRISTI
Makers of Time: A Legacy in Straw


Alma Montecristi honors a living heritage by empowering artisans mostly women—through fair wages, creative collaboration, and global recognition. Founded by designer Valerie Garmino, this social-impact initiative weaves together culture, sustainability, and latinoamerican identity.

More than a fashion statement, the toquilla straw hat is a living symbol of sacred heritage—embodying ancestral knowledge and timeless artistry. Rooted in fair trade and slow fashion values, Alma Montecristi supports artisans through dignified work and hands-on collaboration on limited-edition collections worn by cultural leaders and tastemakers around the world.

Guided by her vision, Valerie seeks to elevate artisans from laborers to legacy-keepers—quiet architects of cultural continuity. Their work is not just handmade, but heart-made—woven thread by thread, story by story.


Mission


Craftsmanship, Culture & Community

Alma Montecristi celebrates Latin American identity by empowering artisan communities, preserving ancestral weaving techniques, and promoting sustainable luxury craftsmanship.

We aim to:
• Empower artisans mostly women
• Protect ancestral weaving traditions
• Promote sustainable craftsmanship


 


Impact in Action

Artisan Empowerment


  • Artisan-Led Production
    Fair pay, name recognition, and cultural respect for every artisan
  • Next-Gen Training
    Youth apprenticeships and monthly workshops
  • Infrastructure Investment           Three upgraded hubs with safe, well-equipped workspaces

 

Cultural &
Heritage Preservation

  • Revitalize and protect the ancient hand-weaving tradition of the sombrero de paja toquilla (Panama Hat),officially recognized by UNESCO as Intangible Cultural Heritage.

  • Valerie Garmino and her team work directly with intergenerational master weavers, documenting each artisan’s unique story and technique.

  • Launch a digital archive and storytelling platform to preserve and share weaving methods, family lineages, and artisan voices for future generations.

Sacred Craft
Sustainable Luxury


  • Slow Fashion values
  • Made from 100% natural toquilla straw
  •     Zero-waste model
  • Biodegradable 100% luxury product fashion
  • Natural dyes, low-impact processes/ Reduce energy consuption
  •     Harvested ethically
  •   Handwoven using traditional methods, requiring no electricity or industrial machinery empowers local artisans.

 

 

UNESCO-Recognized, Artisan-Honored


A timeless craft passed down through generations.

The toquilla straw hat globally known as the Panama Hat is more than a symbol of elegance. It is a living expression of Ecuador’s ancestral artistry, recognized by UNESCO as Intangible Cultural Heritage of Humanity.

Each Valerie Garmino hat is a tribute to this legacy, handcrafted in Montecristi by certified master artisans who honor centuries-old rituals and weaving techniques.

Backed by Ecuador’s IEPI Denomination of Origin, every piece guarantees authenticity, cultural integrity, and exceptional craftsmanship.

 

Global Awareness


More than a fashion statement, the toquilla hat is a living symbol of ancestral heritage and enduring artistry.

 


Alma Montecristi: A tribute to the master weavers of Montecristi, Ecuador artisans who do more than craft hats; they preserve history with every strand of toquilla straw.